Best practices for UC ANR branded X accounts. UC ANR uses X to share news, research, and events. Posts are limited to 280 characters. UC ANR does not use X Premium, so extended posts are not an option. For account setup requirements and registration, see Guidelines and Policies for Branded UC ANR Accounts.
Set Up Your Account
Assign at least two team members as backup account admins. Then register your new account.
Best Practices
- Optimize your profile. Use a clear, high-quality logo, write a concise bio with relevant keywords, add a link to your website, and consider pinning a post to highlight your latest key message.
- Share engaging content. Post a variety of content types including text, images, videos, and polls. Share insights, tips, behind-the-scenes content, or news to position UC ANR as a thought leader.
- Use hashtags moderately. Include relevant hashtags to increase discoverability but keep them limited to avoid clutter.
- Interact with your audience. Respond promptly and professionally to mentions, replies, and direct messages. Repost or comment on relevant posts in your field.
- Post consistently. Maintain a regular posting schedule to stay visible in followers' feeds.
- Make content accessible. Add alt text to images, use captions for videos, and avoid excessive text in graphics. Follow accessibility best practices.