Tips for UC ANR employees and volunteers who reference UC ANR on their personal social media accounts. For guidance on managing branded UC ANR accounts, see Guidelines and Policies for Branded UC ANR Accounts.
Guidelines
Be authentic. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. If you make an error, correct it quickly and transparently.
Clarify context. Unless authorized by UC ANR Risk and Safety Services, do not speak on behalf of UC ANR on your personal accounts. You may identify yourself as a UC ANR employee, but do not give the impression that you are speaking for the organization.
Name your account appropriately. Personal accounts may not use UC ANR in the account name and may not use the UC ANR logo or branding. Do not use your University title in any way that implies you are speaking for the University.
Use resources appropriately. You may exercise your right to engage in personal political activity, but do not use University facilities, resources, or paid time for political purposes except as specifically permitted by University regulations.
Avoid misperception. You are free in your private capacity to endorse any political candidate or ballot initiative, but avoid any inference of University endorsement.
Get consent. Obtain appropriate consent before posting photos, videos, or other identifying information about individuals at UC ANR events or work locations. Never share identifying information about children — such as their names or school locations — on public pages without parental consent.
Support the UC ANR mission. Some ways to engage from your personal account include:
- Follow UC ANR on Facebook, X, Instagram, LinkedIn, and YouTube
- Like, comment on, or share UC ANR posts
- Subscribe to UC ANR blogs
- Rate and comment on UC ANR videos on YouTube
- Visit the ANR Platforms page to find and follow other UC ANR accounts