Best practices for UC ANR branded Facebook accounts. For account setup requirements and registration, see Guidelines and Policies for Branded UC ANR Accounts.
Set Up Meta Business Manager
Meta Business Manager lets you create and manage multiple assets — such as Facebook Pages, Instagram accounts, audience lists, and product catalogs — all in one place. Without Business Manager, it can be challenging to keep personal Facebook profiles separate from business assets.
- Go to business.facebook.com/create and select Create Account.
- Enter your name and confirm your identity using your Facebook login credentials.
- Follow the prompts to set up your business account.
Assign at least two team members as backup account admins. Then register your new account.
Do Not Create a Dummy Account
Avoid allowing staff to create fake or placeholder Facebook profiles to manage your organization's page. Shared or fake profiles violate Meta's terms of service and may result in the account being flagged or closed.
Best Practices
- Define your purpose. Identify your page's goals — increasing awareness, driving event participation, sharing research, or engaging with your community — and let this guide your content strategy.
- Prioritize audience value. Create content that is useful, educational, and relevant. Focus on how your information benefits your audience rather than solely promoting your organization.
- Post consistently. A predictable posting cadence keeps your audience engaged and improves visibility.
- Use high-quality visuals. Strong images and short-form videos typically perform better than text-only posts.
- Write clear, conversational copy. Keep captions concise and lead with the most important information.
- Make content accessible. Add alt text to images, use captions for videos, and avoid excessive text in graphics. Follow accessibility best practices.
- Encourage engagement. Ask questions, invite feedback, and respond to comments promptly and professionally.
- Leverage Facebook features. Use Events, Live video, Groups, and Stories to diversify your content and reach.
- Monitor performance. Review analytics regularly and use insights to refine your content strategy.
- Align with organizational values. Ensure posts reflect UC ANR's voice, mission, and principles.