Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.
Resources
The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:
For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here.
Summer is almost here, though it may already be feeling like summer for a lot of us! Our gardens are busy and will need help to battle the heat soon. With so much happening, there is never a lack of content for our marketing channels. But we are here to help keep you inspired! In this issue of Rooted in…
Happy May! This is a busy month for communications with UC ANR Giving Day taking place May 16 - 17, from noon to noon. UC ANR Giving Day is a wonderful opportunity to raise money and support for your program and projects. Do you want to build a new demo garden? Want to fund scholarships for new trainees?…
Spring has sprung, and things are getting busy in both our gardens and our marketing efforts! It's a perfect time to capture some photos of our gardens as they awaken from winter, while also promoting all of your classes, workshops, and plant sales.May content inspirationsMedia Training: Making Headlines …
Welcome back for the 2nd issue of Rooted In Marketing! We are so grateful for all the wonderful feedback on our first issue. This newsletter is for you, so keep that feedback coming!March 2024:Content inspiration for AprilPolicy reminders - Email AddressesBranding - Graduation CertificatesLocal successes and…
Welcome to the first edition of the "Rooted in Marketing" Monthly Newsletter. This newsletter is designed to keep you informed and motivated in your marketing and communication endeavors.February 2024:Content Inspiration - February & MarchGrowing Our Brand: Maintaining Brand UniformityLocal Successes and…
