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Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.
Resources
The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:
For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here.
There’s a lot happening this month, from new accessibility requirements to UC ANR Giving Day just around the corner. In this issue of Rooted in Marketing, we’re highlighting timely updates and practical reminders to help you plan ahead, stay compliant and make the most of our giving day! Here's…
March is here, and with spring right around the corner, it’s a season of growth — not just in our gardens, but in how we communicate. As planting season ramps up, so does outreach, events and digital content. This month, we’re focusing on strengthening the way we share information, with updated accessibility…
This issue of Rooted in Marketing marks the start of our third year—thank you for all the feedback along the way. We love seeing how your communications continue to grow and evolve. Looking ahead, we’re shifting Rooted’s publication to the middle of the month to better balance competing priorities…
Happy New Year. As we step into 2026, we are taking a moment to look back at everything we accomplished together in 2025. From navigating a new website platform to embracing a refreshed brand, you showed adaptability and a strong commitment to clear, effective communication. This month’s newsletter reflects…
As we close out another year, it's time to reflect on everything you've accomplished. Your dedication to telling our story matters. Every post, newsletter, and event you've shared has helped extend our reach and strengthen connections in your communities. Thank you.As we enter the busiest month for…
November is here, and we're ready to help you wrap up the year strong! As we head into the final stretch of 2025, this month's newsletter focuses on planning ahead and making sure your program is using our updated branding correctly. We know you've been working hard to adapt to the new logo, and we want to…
Happy October! Fall is here, and it’s the perfect time for growth and change in the UC Master Gardener Program. This month, we’re sharing updates that will shape how we communicate. From a new program logo to digital accessibility laws taking effect in 2026 and updated website features, there’s a lot…
September is here, and as gardens across much of California are feeling the stress of summer heat, it's the perfect time to focus on one of your most powerful communication tools – newsletters! Whether you're sharing tips for helping gardens survive the late-summer heat, planning for fall planting, or…
August is here! While we're all busy with peak growing season, this month's issue focuses on working smarter, not harder—from building effective communications teams to managing your content more efficiently. Here's everything you can find in this month's issue of Rooted in Marketing:September…
July is here and summer is in full swing! Whether you're dodging sprinklers while checking on your tomatoes or scrambling to keep your community events from melting in the heat, we know you're juggling a lot right now. Take a few minutes to flip through this month's newsletter – we've got some good stuff in…
