UCARN Small Farms Network Logo featuring a basket of produce with fields in the background.
UC Small Farms Network

Marketing, Sales, & Agritourism

Resources on marketing farm products and connecting with customers across a range of sales channels. This collection includes materials on direct marketing strategies, farmers markets, roadside stands, agritourism, institutional markets, cooperatives, and value-added products to support diversified market opportunities.

UC Small Farms Network: Page

Marketing for the Small Farmer

Mark Gustafson and Curtis Moulton, formerly staff research associates at UC Berkeley A marketing cooperative is an organization owned and operated by a group of farmers who produce similar products.
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Direct Marketing and Quality Control

Adapted by Robert Kasmire, Vegetable Specialist, UC Davis Cooperative Extension, and Christie Wyman, Coordinator, Small Farm Center, UC Davis Cooperative Extension, from Florida Cooperative Extension publication "Vegetable Crop Fact Sheet" by Mark Sherman.
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UC Small Farms Network: Page

Farm to School

Getting the Farm to the School: Procurement Strategies Presentation by Kristy Lyn Levings, Project Director of Farm to School Yolo.
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Adding Value

Value-added agriculture usually refers to food processing by a farmer or rancher. Farmers and ranchers who also process their fruits, vegetables, or animal products can create an additional marketing and revenue stream for their business. We will be developing additional content for this page soon.
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Specialty Foods

Presentations from "Starting a SUCCESSFUL Specialty Food Business" workshops offered by UC Cooperative Extension in 2015 workshop agenda To learn about any upcoming workshops relating to Specialty Food or Cottage Food businesses, please see the UC Small Farm Program list of upcoming events.
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