Find answers to common branding questions below. For questions not addressed here, visit Contact Us.
Logos and Templates
What logo should I use?
Use the approved logos in the Logos and Templates section, which also includes Spanish-language versions, letterhead, and presentation templates.
Should I create a new or custom logo for my program, event, or project?
Avoid creating one-off logos that add to our already complex brand family. Design engaging materials using existing logos — this supports brand recognition and reduces clutter. The brand of any group or initiative is the UC ANR brand or the applicable sub-brand.
Do I need to throw away items with old logos?
Dispose of all digital assets using old logos. For printed materials, use the newest logos going forward and consider disposing of inexpensive out-of-compliance items.
What is the small square UC ANR mark?
It is not a logo. It may be used as a supporting design element only alongside the full UC ANR logo.
Where can I find the university seal and how should I use it?
The University of California seal may only be used for communications from the president's direct office, official financial documentation, legal documents, and other formal university functions. See the UCOP guidance on using the university seal.
Colors, Fonts, and Style
Where can I find our branded colors and fonts?
The Visual Style Guide covers the UC ANR color palette, fonts, logo placement dos and don'ts, and co-branding guidance.
How do I co-brand properly?
Sub-brand logos are co-branded with UC ANR. For guidance on including logos of external partners or funders, visit Contact Us.
Other Branded Assets
Where can I find branded video assets such as openings and closings?
These are available in the Photo and Video section.
Where can I find branded social media icons?
UC ANR does not provide branded social media icons — their use is a violation of trademark law. Use each platform's own trademarked logo to indicate your program's presence.
Where can I purchase branded promotional items?
Visit the UC ANR Lands' End shop. The UC ANR logo works well on promotional items and promotes brand awareness.
Compliance and Training
Why do I have to use UC ANR branding?
Consistent branding supports UC ANR's brand equity, program awareness, and credibility with funders, elected officials, and the public. The parent brand establishes relationships across the Cooperative Extension network, reveals the breadth of UC ANR programs, and distributes UC research with its implied credibility and prestige.
Should internal communications be branded?
Yes — all materials, including presentations shared with internal stakeholders, should be brand-compliant.
How should I brand my e-learning courses?
Branding guidelines for e-learning materials are currently in development with the Communications Advisory Board.
How can I get branding training?
See the Brand Training and Ambassador Program page.
How long will we use the current branding?
No major rebranding is anticipated for at least the next six years.