Central Valley Agritourism Intensive

Have you considered opening your farm to the public?

Offering agritourism on your farm can:

• Diversify and increase your revenue

• Create a direct-to-consumer market outlet

• Increase your brand awareness

• Connect you to your community

UC SAREP is partnering with F3 Local to provide the Central Valley Agritourism Intensive training.  The training will take place every Tuesday in September: September 8, 15, 22, 29, 2026, 10am-12pm, in-person in Fresno County. 

The UC SAREP's Agritourism Intensive training provides participants with a comprehensive introduction to agritourism and a supportive network to explore diversification through the development or expansion of an agritourism enterprise.

The training highlights the benefits as well as the risks of offering agritourism combining presentations by experienced agritourism operators and experts in business planning, risk management, hospitality and marketing with hands-on interactive activities and homework assignments to guide participants as they assess their own farms or ranches for agritourism potential and start their own business, risk management and marketing plans. The goal of the program is to provide participants with a comprehensive understanding to make informed decisions about how to strengthen the resiliency and viability of their businesses.

Visit the Agritourism Intensive Training webpage to learn more about previous trainings. 

Learn more about UC SAREP's Agritourism work by visiting the California Agritourism website.

Learn more about the F3 Local project on the F3 Local website.