The strawberry and caneberry (raspberry and blackberry) programs are run by Mark Bolda. He serves the grower community via traditional agricultural extension, research and investigation of problems in these crops in Santa Cruz, Monterey, and San Benito Counties. Current areas of proposed research include enhancing yield and post-harvest quality of promotion of winter strawberry production, investigations into the cost of production of caneberries, and being on the alert for issues arising from the transition from methyl bromide to alternative soil fumigants.
2026 Annual Strawberry Production Research Meeting Presentations
Blogs
Follow Advisor Mark Bolda's Strawberries and Caneberries blog for regular updates and information on berries growing in the central coast
Cost & Return Studies
View and download current and historical studies with sample costs to produce and harvest strawberries, blackberries, and raspberries in Santa Cruz, Monterey, and San Benito Counties
Integrated Pest Management
Find the University of California's official guidelines for agriculture pests of strawberries and caneberries
Strawberry: Pest Management Guidelines / UC Statewide IPM Program
Caneberries: Pest Management Guidelines / UC Statewide IPM Program
Production Manuals
UC ANR production manuals available for purchase
Organic Strawberry Production Manual - ANR Catalog
Fresh Market Caneberry Production Manual - ANR Catalog
Video Resources
UC Ag Experts Talk - Management of Lygus Bugs in Strawberry
Understanding the UC Cooperative Extension Cost of Production Study for Conventional Strawberries