GivingTuesday is the Tuesday after Thanksgiving. It’s an opportunity for people around the world to give through acts of kindness or gifts of time, talent or money.
On Dec. 2, UC ANR is leveraging the energy of GivingTuesday to tell our stories, engage advocates and transform communities all across California. Our work brings research-based information and practices to local communities to improve their lives and livelihoods.
GivingTuesday is the single biggest day to welcome new donors. Why? Because GivingTuesday connects us to impact. It feels meaningful to join with our communities around our shared values. And when something gives you hope for a better world, you want to be part of it, again and again.
For those of us who are encouraging donations for your program or project, Emily Delk, director of Annual Giving and Donor Stewardship, offers some tips:
- Keep current with your editorial calendar and schedule social media posts in advance; remember to tailor the content to your local audience.
- Schedule emails #1 and #2 for Nov. 28 and Dec. 1.
- The complete Campaign-in-a-Box Toolkit contains images you can use. Use the Canva template for Save-the-Date for social media graphics.
- If you missed the GivingTuesday webinar, go to Tools for Success and enter passcode cWn%+6Ui.
Give.ucanr.edu is now LIVE!
- You may also direct donors to local Program/County URLs, which you can find in the toolkit.
- For real-time gift and donor totals, please follow the Leaderboards on the platform.
- 4-H funds are found uniquely on the 4-H giving page and not listed with ANR funds; to make a gift, click the 4-H clover on the give.ucanr.edu homepage.
- Hourly gift notifications will be sent via secure email to county directors, area directors, program directors, REC directors and ANR staff who have previously requested notifications.
Giving Tuesday is the single biggest day to welcome new donors. Why? Because GivingTuesday connects us to impact. It feels meaningful to join with our communities around our shared values. And when something gives you hope for a better world, you want to be part of it, again and again.
Prize Challenges
UC ANR Donor Challenge: We'll award a $500 prize to the nine funds that have the greatest number of unique donors for GivingTuesday.
UC ANR In-It-To-Win-It Challenge: We'll award a $500 prize to the one fund that raises the most on GivingTuesday!
For more information, please contact Emily Delk, director of Annual Giving and Donor Stewardship, at eddelk@ucanr.edu or (916) 564-4862 (cell).