Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.  

Resources

The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:

• branding
• accessibility
• social media
• video & photography
• IWP training
• marketing supplies
• templates

Marketing Newsletter 

For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here. 

AI

For information on how and when to use AI please read the guidelines shared by UCANR.

Connect with us!

If you can’t find what you need on the Coordinator Website, please join our weekly UC Master Gardener Communications Office Hours on Tuesdays from 11 a.m. to 12 p.m. or contact Barbra Braaten at bbraaten@ucanr.edu to schedule a one-on-one meeting.

Barbra Braaten 
Statewide Communications Specialist 
bbraaten@ucanr.edu

Melissa Womack
Assistant Director, Impact & Communication
mgwomack@ucanr.edu