With AI, humane washing, greenwashing, and market fluctuations shaping consumer perception, livestock producers need clear, authentic marketing to stay competitive. This session, led by Michele Thorne, Executive Director of the Good Meat Project, will explore the 2026 marketing trends, threats, and opportunities you’ll need to know to stay ahead.

Presenter: Michele Thorne, Good Meat Project’s Executive Director

This event is hosted by Food Animal Concerns Trust (FACT). For more information, visit: https://www.foodanimalconcernstrust.org/webinar-archive/marketingthreatsandopportunities