This section provides many resources for California farmers & ranchers involved in or considering agritourism activities.  Click on the links below to go to the page with resources, including guides, fact sheets, presentations, and background information specific to that topic.

Don't know where to start?  Read this two-page Getting Started in California Agritourism fact sheet for an overview and then visit the pages below for more information. 

Getting Started and Operation/Activity Specific Information

• Assessing Potential
• Resources by Agritourism Activity

Developing and Launching Your Agritourism Business

• Business Planning
• Permits & Regulations
• Liability & Risk Management
• Marketing Strategy
• Hospitality & Visitor Care

Getting Inspired & Getting Connected

• Agritourism Examples
• Resources by Region
• Collaboration & Community

Quick Links

• Guides & Fact Sheets Page
• Agritourism and Nature Tourism in California Handbook: This book was written to help farmers and ranchers determine their tourism potential and walk through the steps of establishing an agritourism enterprise. It includes easy-to-use worksheets and activities, including creating business and marketing plans.